In 2001, the Coalition of Immokalee Workers (CIW) launched a nationwide boycott in the U.S. against the Mexican fast-food restaurant chain Taco Bell, for tolerating the payment of starvation wages and the practice of modern-day slave labor by its tomato suppliers. Under pressure from the campaign, Yum! Brands, the parent company of Taco Bell, agreed to raise farm worker’s wages by one cent per pound of tomatoes in March 2005. It also introduced a code of conduct for the purchase of agricultural products.