The small India Resource Center (IRC) challenges the giant Coca-Cola Company to stop its harmful activities in India. Its campaign against the multinational corporation supports Indian communities negatively affected by Coca-Cola's bottling operations. It is also active in the United States where due to its campaign a number of college cafeterias have stopped selling Coca-Cola products. Coca-Cola is now fighting legal battles all across India and is trying to answer its critics with a public relations campaign.